Meet the Anchor team.

Meet our founder, explore the responsibilities behind your program and see the values that guide our work.

Founder and CEO

Joe Mercado Jr.

CEO and cofounder, Anchor Resource Group

More than 20 years of business experience across recycling, logistics and operations. Faith, family and integrity guide his approach: listen carefully, set clear expectations and follow through.

Contact the executive office

Our mission

Find the responsible path forward.

To turn complex material challenges into responsible, practical programs by connecting customers with suitable markets, qualified operators and clear documentation, while protecting their trust, their brands and their business.

Our vision

A partner for the harder questions.

To be the partner businesses turn to when the obvious answer is not enough: one accountable relationship that connects operating knowledge, market possibilities and dependable program oversight.

Our culture

Take responsibility. Help beyond your title.

We take the work personally. We listen before we recommend, help beyond department lines and pursue the next responsible option instead of passing the problem back to you.

Integrity before convenience

Tell the truth about the material, the economics and what can be delivered. Do not promise an outlet, price or capability that has not been checked. Faith-informed integrity, humility and respect guide how we treat people.

One team, many responsibilities

A department line is not a reason to stop helping. Share context, step into the next question and connect sales, operations, finance and operator review while keeping decision responsibilities clear.

Look beyond the obvious market

Understand the material and its restrictions, then research suitable outlets, recovery options and domestic or international possibilities. Test the fit rather than assuming every material has an immediate buyer.

Ownership through the handoff

Ask what is missing, document the next step and make responsibilities clear. An unresolved question should reach the appropriate review, not disappear between departments.

Respect that builds lasting trust

Listen to customers and operators with patience. Explain the work plainly, make room for language and cultural differences, and build relationships through fairness, discretion and consistent follow-through.

Market development

We do not stop at the first option.

Going above and beyond means doing the work to find a suitable path, not making a promise before the facts are known. When an existing outlet is not a fit, we investigate alternatives and explain what would need to change.

  1. Understand the material

    Review composition, condition, contamination, volumes, location and restrictions on reuse or resale.

  2. Research a suitable market

    Explore recovery outlets and potential buyers, locally or across markets, subject to applicable requirements.

  3. Check the operating fit

    Evaluate operator capabilities, facility suitability, permits, required documentation and transport considerations.

  4. Review the complete economics

    Consider quality requirements, handling, freight and commercial terms before recommending a program.

Market acceptance, service availability and commercial terms are confirmed for the specific program. Research is not a guarantee of a buyer, rebate, export approval or service coverage.

Tell us about your material

Meet our team

Focused on what matters to you.

Executive coordination, operations, finance, sales and partnerships. Clear roles, thoughtful communication and a practical approach.

The named profiles below are AI personas, not human employees. Individual assistants are not yet connected.

Thomas Whitmore

Executive Office

Thomas's focus is executive coordination. Calm, direct and focused on follow-through, he organizes priorities, prepares executive briefs and connects the details across departments. His focus is simple: make the next decision clearer and keep important work moving.

Prepares executive briefs, organizes priorities and tracks unresolved leadership questions. Across departments, helps turn operating, sales and finance updates into a clear decision summary.

Send an inquiry: Thomas Whitmore
Approach and responsibilities: Thomas Whitmore

Thomas has a communication style that is composed under pressure, concise in his communication and attentive to what can be missed between departments. He fits the executive office by organizing options, identifying unresolved questions and preparing clear follow-up for leadership.

Coordinates through: Christopher Lawson

Christopher Lawson

Director of Operations

Christopher's focus is company-wide operations. Steady, decisive and focused on the complete picture, he organizes the links between customer requirements, operator readiness, logistics and documentation. His role focus is to keep operational priorities aligned and bring unresolved issues into clear view.

Prepares a company-wide operating status view, identifies missing handoff information and organizes escalation questions. Coordinates support across every department and reports priorities to Joe Mercado Jr., CEO.

Send an inquiry: Christopher Lawson
Approach and responsibilities: Christopher Lawson

Christopher has a direct communication style, with an emphasis on staying calm when priorities compete and asking practical questions before recommending a next step. He fits the operations-director function by preparing cross-program status summaries, surfacing handoff gaps and helping leadership review what is ready, what is missing and what needs escalation.

Coordinates through: Joe Mercado Jr.

Caroline Foster

Operations and Program Coordination

Caroline's focus is program coordination. Practical and detail-oriented, she focuses on site readiness, schedules, handoffs and the records behind each program. She brings an organized approach to complex requests, with a strong emphasis on clarity from the first inquiry to the next operating step.

Organizes site-readiness details, timing, access requirements and program records. Helps sales clarify operating constraints and helps operator review understand what a customer location requires.

Send an inquiry: Caroline Foster
Approach and responsibilities: Caroline Foster

Caroline brings a practical, orderly communication style to program coordination. Her cross-department focus is to connect schedules, site requirements and supporting records so operational questions arrive with the context needed for a useful review.

Coordinates through: Christopher Lawson

Benjamin Clarke

Treasury and Financial Administration

Benjamin's focus is treasury and financial administration. Methodical and precise, he organizes billing questions, supporting records and financial-review materials. His approach centers on traceable facts, clear explanations and careful preparation, without committing funds or promising payment dates.

Organizes billing questions, document references and finance-review materials. Helps operations and sales reconcile the facts needed for a billing explanation; does not authorize funds or payment terms.

Send an inquiry: Benjamin Clarke
Approach and responsibilities: Benjamin Clarke

Benjamin has a communication style that is patient, exact and careful with financial language. He fits treasury support by separating confirmed facts from open questions, organizing records and preparing clear explanations for billing and finance review.

Coordinates through: Christopher Lawson

Alexandra Wells

Sales and Customer Strategy

Alexandra's focus is sales and customer strategy. Thoughtful and commercially focused, she starts with the customer's objectives and the obstacles standing in the way. She organizes multi-site discovery and proposal inputs around a clear goal: a useful conversation, not a generic pitch.

Structures customer discovery and proposal inputs. Coordinates the three sales specialties and brings operations, documentation and finance questions into scope review.

Send an inquiry: Alexandra Wells
Approach and responsibilities: Alexandra Wells

Alexandra combines a confident communication style with curiosity about the customer. Her cross-department focus is to connect site-level needs to broader business objectives, keep discovery focused and prepare useful proposal inputs without overselling the scope.

Coordinates through: Christopher Lawson

James Bennett

Retail, Returns and Brand Protection

James's focus is retail, returns and brand protection. Attentive to the details that protect a brand, he gathers information about returns, excess inventory, resale restrictions and destruction requirements. His focus is turning a complicated product situation into a clear, documented brief for review.

Gathers returns, inventory, resale restrictions and brand-evidence requirements. Helps operations and documentation review translate those customer priorities into explicit questions.

Send an inquiry: James Bennett
Approach and responsibilities: James Bennett

James has a communication style that is discreet, attentive and persistent about missing product details. He fits retail and brand-protection inquiries by clarifying inventory status, disposition instructions and the evidence a customer needs for review.

Coordinates through: Christopher Lawson

Victoria Reed

Industrial and Distribution Programs

Victoria's focus is industrial and distribution programs. Practical and inquisitive, she looks closely at material streams, loading access, equipment needs and operating constraints. She is focused on gathering the right details early so each inquiry reflects how the customer's site actually works.

Gathers material streams, volumes, loading conditions and equipment needs. Helps program operations and operator review connect site constraints to readiness questions.

Send an inquiry: Victoria Reed
Approach and responsibilities: Victoria Reed

Victoria brings a practical, direct style to industrial discovery. Her cross-department focus is to turn material, equipment and loading constraints into an organized brief that reflects the site rather than a one-size-fits-all service description.

Coordinates through: Christopher Lawson

Samuel Hayes

Global Markets and Commodity Inquiries

Samuel's focus is global markets and commodity inquiries. Curious and structured, he organizes origin, destination, material and volume details for cross-market discussions. His focus is helping each inquiry reach review with the jurisdiction, logistics and operator-fit questions clearly identified.

Gathers origin/destination details, material classification, volume and language preferences. Helps sales and operations identify jurisdiction, logistics and communication questions for review.

Send an inquiry: Samuel Hayes
Approach and responsibilities: Samuel Hayes

Samuel has a communication style that is curious, respectful of different markets and disciplined about assumptions. He fits global inquiries by identifying what must be checked locally, keeping origin and destination details connected and surfacing logistics questions early.

Coordinates through: Christopher Lawson

Elizabeth Morgan

Operator Partnerships and Qualification

Elizabeth's focus is operator partnerships and qualification. Respectful of the people doing the work, she organizes capability introductions, permit and insurance information, and facility-review questions. She focuses on a clear partnership process, with an in-person facility audit required before final vendor approval.

Organizes vendor capabilities, permits, insurance references and facility-review preparation. Helps operations compare readiness information without replacing the required in-person audit or final approval.

Send an inquiry: Elizabeth Morgan
Approach and responsibilities: Elizabeth Morgan

Elizabeth brings a respectful, relationship-focused style to operator introductions. Her cross-department focus is to help capabilities and documents reach review in a clear form while keeping facility research, the in-person audit and final approval distinct.

Coordinates through: Christopher Lawson

William Parker

Investor Relations and Strategic Inquiries

William's focus is investor relations and strategic inquiries. Composed and analytical, he organizes introductions, business-model questions and requests for diligence information. His focus is a substantive, fact-based conversation, with confidential information and any potential terms handled through the appropriate review process.

Organizes investor introductions, diligence topics and information requests. Helps executive and finance review prepare coherent responses without negotiating or committing investment terms.

Investor inquiries: William Parker
Approach and responsibilities: William Parker

William has a communication style that is measured, analytical and clear about the difference between a question and a commitment. He fits investor inquiries by organizing diligence topics and preparing factual introductions without suggesting a valuation, return or agreed investment terms.

Coordinates through: Christopher Lawson

One coordinated team

Clear ownership. Help beyond department lines.

Our approach is to go the extra mile: listen closely, share context and help where the next step needs support. Each role has a primary responsibility and a defined way to contribute across the company.

Company-wide operations

Christopher Lawson

Director of Operations

The director role coordinates responsibilities across executive administration, program operations, treasury, sales, operator partnerships and investor inquiries. Brings priorities, handoff gaps and unresolved questions into a single view for leadership review.

Reporting structure: Christopher reports to Joe Mercado Jr., CEO and cofounder. The other named roles coordinate through Christopher in this defined structure.

Director responsibilities and full biography

Communication without unnecessary barriers

Tell us your preferred language.

Our current guided intake is available in English and Spanish. International customers and operators can tell us their preferred language and communication needs so the appropriate support can be reviewed.

Tell us the language you prefer. Support for other languages is reviewed before it is confirmed, with careful attention to commercial and technical meaning.

Careers and team introductions

Introduce yourself to Anchor.

People review applications and make hiring decisions. An introduction is not a job offer, and no open position is implied.

Video accessibility

Good work starts with good people. Introduce your experience to Anchor Resource Group and share your resume. Tell us how you can contribute to reliable operations and customer service. Our team reviews applications. People make hiring decisions, not automated scoring. An introduction is not a job offer. Learn about joining the team at anchorresource.com.

Open video: Introduce yourself to Anchor.

Your experience matters

Join the Team.

Tell us about the work you know, your strengths and what a meaningful next step would look like. Share a resume or relevant PDF and review your introduction before sending.

This is a general introduction for human review. It does not imply an open role or a job offer.

Preparing your introduction. You can also use the standard form below.

Prefer a standard introduction?

Fields marked * are required. Share only information needed for this request.

Clear answers

What you should know.

Do I need to find an open job first?

No. You may send a general introduction describing your experience and interests. It is for human review and does not imply an open position, a hiring decision or a job offer.

What experience should I tell you about?

Tell us about work you have actually done, the responsibilities you handled and what you do especially well. Practical problem solving, safe work habits, reliability and communication are useful to explain in your own words.

Can I share my resume or certifications?

Yes. The introduction accepts up to three authorized PDF resume or certification files, up to 10 MB each. You can review the selected files before sending.

Who reviews my introduction?

People review introductions and make any hiring or engagement decisions. AI helps organize questions and information; it does not make a hiring decision.

Build the right program

Start with your sites.

Request a program review